2 May 2014

Ssangyong Motor’s Global Sales Record 13,634 Units

  • Ssangyong’s global sales increased by 8.1% from a year earlier and 14.7% on an accumulated basis, posting a sales uptrend for four consecutive months this year
  • Its domestic sales reached 6,000 units for the first time this year, up 17.5% on the back of increased sales of the main models
  • Ssangyong will explore new markets and diversify the market structure to make up for reduced demand in Russia, etc

Ssangyong Motor (CEO Lee Yoo-il;www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 13,634units in April 2014 – 6,010 units in domestic sales and 7,624 in exports.

 

Its sales in April increased by 8.1% year-on-year and 14.7% on an accumulated basis, posting sales uptrend for the first four months of this year and exceeding 13,000 units following March.

 

The domestic sales reached 6,000 units for the first time this year with an increase of 17.5% over the same month last year, backed by continuous sales growth of the main models.

 

In particular, sales of the New Korando C and Rexwon W rose by over 15% from the previous year while the Korando Sports led sales momentum showing over 40% increase year-on-year.

 

The company’s exports also grew by 1.8%, exceeding 7,000 units for the second straight month and maintaining a sales uptrend since January this year. It was attributed to receiving favorable response to the New Korando C in the global market and exploring new markets aggressively.

 

Meanwhile, Ssangyong has made efforts to expand its sales in the fast-growing SUV market in China as well as in the European market. The company continues to diversify its export markets getting out of the current weighted market structure towards Russia, etc.

 

The company is also focusing on the Chinese SUV market in earnest, which has been growing over 40% annually, by carrying out aggressive marketing activities including ‘Rising Dragon Cross China Tour’, a large-scale media test-drive event.

 

Lee Yoo-il, CEO of Ssangyong Motor, commented, “Thanks to the sales growth in main models, we have been posting a sales uptrend for four consecutive months this year,” adding, “We will explore new markets aggressively and diversify our market structure to make up for reduced demand at BRICs markets.”

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