- Ssangyong’s global sales in May decreased by 5.1% year-on-year due to reduced working days, while its cumulative sales for the five months showed uptrend with an increase of 10.2%
- Its domestic sales grew by 18.6 % on an accumulated basis over the same period last year on the back of increased sales of the main models.
- Ssangyong will expand sales through customer participation events as well as marketing strategies for diversification of export markets.
Ssangyong Motor (CEO Lee Yoo-il;www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 12,078units in May 2014 – 5,271 units in domestic sales and 6,807 in exports including CKD kits.
Its sales in May decreased by 5.1% year-on-year due to reduced working days, but the company’s cumulative sales for the first five months showed a continuous uptrend with an increase of 10.2% compared to the same period last year thanks to its main models including the New Korando C.
Domestic sales for the first five months grew by 18.6% over the same period last year. The New Korando C and Korando Sports led its sales momentum with an increase of 14.7% and 31.7% year-on-year respectively.
Apart from marketing conference, SsangYong also proceeded with 「X100」 maintainability practice program with Service Managers from major countries to secure initial quality of the new vehicle and improve service communication.
The company’s exports in May dropped by 8.8% from a year earlier due to reduced working days and priority on domestic supply, but its cumulative exports from January to May grew by 4.2% compared to the same period last year backed by sales growth to the Western European market and Chinese markets.
Meanwhile, Ssangyong held a large-scale test-drive event, ‘Rising Dragon Cross China Tour’ for two weeks from May 21 in China in celebration of Ssangyong’s 60th Anniversary. This is an effort to strengthen regional marketing strategies in order to expand exports through market diversification.
Furthermore, the company added that it will increase its sales by carrying out a variety of customer participation events including ‘I LUV Korando’ Festival.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Even though our domestic sales in May slightly dropped from a previous year due to reduced working days, our cumulative sales still show an uptrend,” adding, “We will keep posting a sales uptrend by carrying out customer participation events as well as reinforcing marketing strategies for diversification of export markets.