14 October 2015

SsangYong Motor holds the ‘2015 Global Distributor Conference’

  • Held for 4 days from September 13th, joined by 120 overseas distributors
  • Discuss cooperation plans to improve exports and share launching strategies for new models
  • Boost global sales by strengthening product line-up and cultivating new markets

 

SsangYong Motor has convened an overseas distributor conference to expand global networks and consolidate its presence in overseas markets.

The three-day gathering that kicked off September 14th along with the 2015 Frankfurt Motor Show, involved 120 distributors. The 2015 Global Distributor conference consisted of conference, award ceremony, motor show visit and sales meeting.

During the conference, overseas distributors shared SsangYong's corporate vision, mid to long term product strategies and marketing communication plans as well as exchanging views on meeting this year's sales goals and target for 2016. Under this year’s theme of “I Love It SsangYong”, participants celebrated Tivoli’s successful launch and SsangYong’s new leap.

Moreover, distributors shared their successful launching strategies for Tivoli gasoline model and discussed successful launching plans for Tivoli diesel, introduced to Europe by this year’s Frankfurt Motor Show and XLV-Air, pre-production model of Tivoli Long.

In the meantime, total 8 distributors were awarded under the category of sales, marketing and customer service. For this year, Chile distributor had the honor of Distributor of the Year, along with Spain (best market share), UK (fast growing), New Zealand (innovative marketing), Turkey (network management) and Tunisia (customer service).

Johng-sik Choi, CEO of SsangYong Motor Company said, “Despite sluggish global market, distributors put all efforts to increase sales and strengthen competitiveness in local markets.” “More products are coming, including Tivoli diesel and Tivoli long, and we expect to be able to boost its global sales by implementing various sales strategies.”

Ssangyong Motor Group
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