SsangYong holds Tivoli Diesel Press Presentation & Drive in Frankfurt
- Joined by 80 journalists and overseas distributors from 14 countries
- Addition of Tivoli diesel and 4WD
- Tivoli nominated for 2016 Car of the Year Award for the first in SsangYong brand
- Ready to achieve 60,000 unit sales of Tivoli this year by targeting a fast-growing compact SUV market in Europe
Ssangyong Motor Company (CEO Johng-sik Choi;www.smotor.com/en) held a European press launch for the Tivoli Diesel and 4WD at Frankfurt between October 14 and October 16, 2015.
Joined by 80 journalists and overseas distributors from 14 countries including Germany, France, U.K, Spain and Norway, a 3-day event consisted of test drive and press presentation.
Johng-sik Choi, CEO of SsangYong Motor, said, “Tivoli has greatly contributed to taking SsangYong brand to a new level. Also, Tivoli became the first Ssangyong brand to be nominated for the 2016 World Car of the Year.” adding, “SsangYong will continue to enhance brand value and attract new customers by introducing Tivoli Long next year, and more new models every year”
Since its launch in Korea, Tivoli has been leading compact SUV market. Overall, Tivoli has recorded over 5,000 units of monthly sales for 6 months in a row globally and its cumulative sales surpassed 40,000 units, driving sales growth of SsangYong.
Moreover, thanks to Tivoli, exports in European market have posted a great increase of 60% year-on-year and in addition to launch of Tivoli diesel and 4WD, SsangYong plans to maintain sales growing phase in European market.
Accordingly, SsangYong recently adjusted global sales target of Tivoli to 60,000 units from 50,000 units to aims to achieve 60,000 this year.