2 June 2014

SsangYong Holds 2014 Global Marketing Conference

  •  40 representatives and marketing managers from 16 countries joined ahead of 「X100」 launching, a global strategic model of SsangYong
  • Shared various opinions and discussions on product and co-work plan through test drive and design survey
  • 'X100' expected to be the next sales driving force with its excellent product competitiveness, perfect quality, and competitive price

SsangYong Motors, (CEO Yoo-il Lee;www.smotor.com), invited representatives and marketing managers from major countries to test drive 「X100」 and discuss marketing plan ahead of its launching on the 1st half next year.

Placing at Park Hyatt Seoul from May 28th through 30th, 2014, ‘2014 Global Marketing Conference’ consisted of test drive & design survey of「X100」, introduction of mid-long term vision, 2014 global marketing plan, and global brand strategies.

40 representatives and marketing managers from major 16 countries including China, Russia, UK, Spain, Chile, Turkey, and etc. shared various opinions about development progress, performance and qualities, marketing strategies of 「X100」, the SsangYong’s future global strategic model.

Apart from marketing conference, SsangYong also proceeded with 「X100」 maintainability practice program with Service Managers from major countries to secure initial quality of the new vehicle and improve service communication.

SsangYong aims to successfully launch 「X100」with excellent product competitiveness, perfect quality and competitive price by actively working on the feedbacks received from the conference.

Johng-Sik Choi, Executive Vice President and head of Sales & Marketing G. H.Q. of SsangYong Motors, commented that “In spite of continuous global economic recession, SsangYong posted the highest sales ever in export last year thanks to driven sales by new Rodius (Korando Turismo in Korea) and new Korando (Korando C in Korea) getting positive response both in domestic and overseas markets”, and adding “「X100」 will be a new sales driving force to grow SsangYong as a global SUV specialist with its excellent driving performance, fuel efficiency, product competitiveness, and so on.”

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